Buyers want to be treated like people, not acronyms. The good news is conversations are making B2B buying human again – and transforming the marketing and sales funnel.
In this session, you will learn how to use real-time engagement to accelerate your pipeline and get back to what matters – your customers. Join Drift’s Sr. Director of Demand Generation Charm Bianchini, and Director of Digital & Marketing Operations Page Sands, to discover how to modernize your funnel with Conversational Marketing and data-driven insights.
Join this webcast to learn:
- Why you need to re-think your marketing funnel;
- How to use data and insights to accelerate your future buyers through the funnel; and
- How to attract, engage and qualify demand with conversations.