Relevance is key in today’s marketing landscape, and B2B brands are winning deals by acquiring actionable insights into their best-fit accounts and completing data on the key buyers within them. Discover how layering more intelligence and signal data to identify buyers’ specific pain points, needs and interests can help create engaging campaigns that enable sales to close more deals. Check out the sessions below to gain expert and peer advice on how to deliver relevant, authentic and contextual messages to the right audiences today.