79 percent of organizations that exceeded revenue goals have engaged their prospects with personalized experiences. However, most B2B companies still don’t have a reliable way to identify who’s ready to buy what and when. They look at their website visitors – who are submitting web forms, engaging in chat or calling a rep. But what about buyers who never make it to their site?
Harnessing intent is key to deliver personalized messages to your target accounts, accelerate engagement and optimize ROI. In this session you will learn how to:
- Create a common framework for using intent signals for account-based marketing and sales;
- Orchestrate personalized buying experiences across channels;
- Empowering SDR’s and sellers with insights to prioritize their outreach and drive contextual conversations.