How Are B2B Marketers Really Measuring ABM? Get Your Missing Blueprint

  • July 21
  • On-Demand

For impact-oriented marketers, measuring the effectiveness of ABM motions is, well… hard. Fortunately, by working with over 500 B2B companies, we confirmed ABM measurement is hard but not impossible with the right focus and tooling. So, what are their secrets?

Join Allison Dyer, Strategic Principal Account Manager at RollWorks, as she reveals how her B2B customers are demonstrating ABM impact and justifying marketing focus and funds. You’ll also get tips and tricks on how to make account-based measurement easier to start and simple to scale from Devon Watts, Sr Director of Corporate Communications at RollWorks.

You’ll leave this session with:

  • A blueprint of must-measure ABM metrics (and stats you can skip);
  • A fill-in-the-blank ABM reporting template; and
  • Real examples of effective ABM reports.

Featuring

Devon

Devon Watts

Sr. Director of Corporate Marketing

RollWorks

Allison-formatted

Allison Dyer

Principal Account Manager

RollWorks

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626