For impact-oriented marketers, measuring the effectiveness of ABM motions is, well… hard. Fortunately, by working with over 500 B2B companies, we confirmed ABM measurement is hard but not impossible with the right focus and tooling. So, what are their secrets?
Join Allison Dyer, Strategic Principal Account Manager at RollWorks, as she reveals how her B2B customers are demonstrating ABM impact and justifying marketing focus and funds. You’ll also get tips and tricks on how to make account-based measurement easier to start and simple to scale from Devon Watts, Sr Director of Corporate Communications at RollWorks.
You’ll leave this session with:
- A blueprint of must-measure ABM metrics (and stats you can skip);
- A fill-in-the-blank ABM reporting template; and
- Real examples of effective ABM reports.
