As if marketers haven’t experienced enough change over the last 16 months, policies regarding privacy in today’s digital world have continued to evolve. For instance, Google announced the elimination of cookies in 2022, and Apple announced significant changes to privacy settings within their mail application. It’s impossible to consume news today without hearing something about privacy, or about how the biggest technology vendors in the space today are changing the ways they allow us to track – or not track – the behaviors of existing and future customers.
During this presentation, Validity’s Kate Adams, SVP of Marketing, and Jeff Foley, Senior Director of Product Marketing, will discuss how you can navigate this ever-evolving landscape while delivering a better experience each time customers interact with your brand.
During this session, you’ll learn:
- What the latest changes from Apple and Google mean for today’s digital marketer;
- What you should be thinking about while navigating this new digital landscape;
- How to leverage the data you have at your fingertips to create better digital experiences for your future and current customers; and
- What you should be measuring to define the success of your digital experiences.