In the engagement economy, one unit of exchange rises to the top: Live event engagement. What does time spent at and with your event brand — albeit virtual, in-person or hybrid — translate to business value? How does live digital engagement compare to other tactics in your marketing mix? How can you best construct an event strategy across the entire events channel to drive the deepest engagement? And lastly, how do you capture those insights for immediate proof of impact?
Join us for this in-depth webcast, where we’ll answer the questions above and discuss:
- The power of engagement;
- How your live events channel is your best kept secret; and
- The event opportunity.
