Gong was struggling to find a fast and reliable way to understand its existing customers’ use cases for their solutions and to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and to find references could not keep pace with Gong’s customer growth. The company turned to SurveyMonkey TechValidate to quickly create a branded customer feedback form that captures customer use case data and probes for reference-worthy results.
Join Momentive (formerly SurveyMonkey) and Gong for a discussion on how marketers can use feedback to elevate customer knowledge and reference data, increase your customer references and improve your sales strategy to close more deals. Check it out to learn:
- Fast and reliable tips to identify top customer use cases and find quality reference;
- How to segment customer use cases to improve sales and marketing;
- How to capture customer references to validate use case value; and
- How to make high-impact use case and reference data available to many stakeholders.