Why Intent Signals May Be the Missing Ingredient in Your Content Strategy

  • July 23
  • 2:00 pm ET

Join an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo, Founder & CMO of B2B Fusion, Nirosha Methananda, VP of Marketing at Influ2, and Latané Conant, CMO of 6sense, will join forces to discuss how intent data sources can help identify:

  • Which content and topics are resonating with key targets;
  • How data can help align the right message at the right time with the right account; 
  • Models for reducing friction from engagement by removing forms and gates; and 
  • How intent data can help align content for specific stages of the buying journey (with real-world examples!). 

Featuring

latane_conant

Latané Conant

CMO

6sense

nirosha_methananda

Nirosha Methananda

VP of Marketing

Influ2

Jon Russo

Jon Russo

CMO & Founder

B2B Fusion Group, LLC

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626