Join an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo, Founder & CMO of B2B Fusion, Nirosha Methananda, VP of Marketing at Influ2, and Latané Conant, CMO of 6sense, will join forces to discuss how intent data sources can help identify:
- Which content and topics are resonating with key targets;
- How data can help align the right message at the right time with the right account;
- Models for reducing friction from engagement by removing forms and gates; and
- How intent data can help align content for specific stages of the buying journey (with real-world examples!).