Why Intent Signals May Be the Missing Ingredient in Your Content Strategy

Join an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo, Founder & CMO of B2B Fusion, Nirosha Methananda, VP of Marketing at Influ2, and Latané Conant, CMO of 6sense, will join forces to discuss how intent data sources can help identify:

  • Which content and topics are resonating with key targets;
  • How data can help align the right message at the right time with the right account; 
  • Models for reducing friction from engagement by removing forms and gates; and 
  • How intent data can help align content for specific stages of the buying journey (with real-world examples!). 

Featuring

latane_conant

Latané Conant

CMO

6sense

nirosha_methananda

Nirosha Methananda

VP of Marketing

Influ2

Jon Russo

Jon Russo

CMO & Founder

B2B Fusion Group, LLC

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