You Have 90 Days To Reset Your Entire GTM Plan — What Do You Do?

  • July 21
  • On-Demand

Our post-pandemic reality created a digital-only marketplace that caught B2B marketers off guard. Today, marketers are being asked to build hard core, data-driven revenue machines… in 90-days. And it must span the entire customer lifecycle. Are you *@#% serious? Most of us have barely mastered the nuances of digital marketing, real-time analytics and ABM.

Don’t stress. Join Randy Brasche of Folloze and Marlowe Fenne of FireEye for an informative webcast to get practical advice for resetting your entire GTM plan — with data, analytics and insights at its core — for a digital-first marketplace. Specifically, we’ll cover:

  • Key findings from the 2021 Folloze/Demand Gen Report B2B Buyer Research Report;
  • The top 3 data and insight challenges that every B2B marketer will face in 2021 and beyond;
  • How to leverage a common Dynamic Buyer Engagement framework and maturity model to rapidly assess your environment and build an achievable, data-driven plan that works; and
  • Why you must elevate your frontline marketers to become the digital architects of data-driven and personalized buyer experiences.

Featuring

Randy Brasche

Randy Brasche

VP of Marketing

Folloze

Marlowe Fenne

Marlowe Fenne

Account Based Marketing Senior Manager

FireEye

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626