Our post-pandemic reality created a digital-only marketplace that caught B2B marketers off guard. Today, marketers are being asked to build hard core, data-driven revenue machines… in 90-days. And it must span the entire customer lifecycle. Are you *@#% serious? Most of us have barely mastered the nuances of digital marketing, real-time analytics and ABM.
Don’t stress. Join Randy Brasche of Folloze and Marlowe Fenne of FireEye for an informative webcast to get practical advice for resetting your entire GTM plan — with data, analytics and insights at its core — for a digital-first marketplace. Specifically, we’ll cover:
- Key findings from the 2021 Folloze/Demand Gen Report B2B Buyer Research Report;
- The top 3 data and insight challenges that every B2B marketer will face in 2021 and beyond;
- How to leverage a common Dynamic Buyer Engagement framework and maturity model to rapidly assess your environment and build an achievable, data-driven plan that works; and
- Why you must elevate your frontline marketers to become the digital architects of data-driven and personalized buyer experiences.