Marketing teams rely on their demand generation programs to create pipeline for their sales teams, but in order for this to happen, they need enough engagement and (surprise, surprise) conversions. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at a 33% lower cost per lead. So what can you do to whip your lead nurturing programs into shape?
Focus on the experience.
Today’s demand marketers know that simply creating an email sequence isn’t enough. Even the most well-thought-out lead nurturing programs can underperform if they’re paired with an uninspiring, linear experience.
View the webcast to learn how to build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption, so prospects can self nurture and convert to sales-ready leads that much faster.
You will learn: