Are you handcuffing yourself to the same few content formats over and over again? Open up a new level of engagement by learning to align your content with the right formats.
According to Demand Gen Report’s 2019 Demand Generation Benchmark Report, in-person events (76%), lead nurturing campaigns (58%) and webinars (58%) continue to be the top-three successful engagement tactics for respondents at the top of the funnel, and content syndication has emerged as a successful tactic for 30% of respondents — up from 24% in 2018.
In this webcast, Alicia Esposito, Senior Content Strategist for Content4Demand, discusses which asset formats are most effective in four main lead gen strategies: content syndication, email nurtures, social media and events. She’ll talk about the main characteristics and requirements of each strategy, and she showcases client samples that demonstrate how careful format alignment led to lead-gen success.