We’ve all been hearing about buyer intent data. And for years, we’ve all been waiting for it to make its way into our workflows and change our lives. Yet, in 2019, the promise of intent data still seems unfulfilled for a lot of sales and marketing teams.
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? How do you ensure they don’t fly under the radar and end up with a competitor in the end?
You use intent data — backed by verified contact data — so that when the right opportunity presents itself you’ll know exactly who to target.
Join DiscoverOrg’s SVP of Marketing, DeAnn Poe, on this webinar to learn how sales and marketing teams are using intent data to beat competitors to the door and shortcut a long sales cycle!