Understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning.
In this session, Mperativ will explore:
- How to connect marketing activities to meaningful business outcomes;
- Practical strategies for understanding how your campaigns drive account engagement, influence pipeline progression, and shape the customer journey; and
- How to measure both leading and lagging indicators to evaluate campaign impact across accounts, pipeline, and sales.
