Strategy & Planning Series

Jumpstart Omni Channel ABM with Customer Data Platforms


B2B Buyers expect B2C treatment. They expect brands to provide meaningful interactions that are insightful, relevant and timely – rather than generic sales pitches. That’s why the Age of Omni Channel ABM is upon us. According to Forrester Research, 90% of marketers believe that ABM is critical to their success and 53% have dedicated budget to ABM.

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Demand Gen Report
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