Scale and Precision for an Account-Based Marketing Strategy

shadow_2

With 2019 around the corner, marketers are in the midst of channel analysis and strategy planning. We all know that account-based marketing (ABM) works, but often run into hurdles when looking at the wrong KPIs. So what KPIs should we be looking at when optimizing for both precision and scale?

Presented by:
Demand Gen Report
© 2018. All Rights Reserved.