To Challenge Or Not To Challenge? Science-Backed Techniques To Disrupt Your Prospects’ Status Quo & Win New Business
Challenging your prospects to change their status quo and choose you might be effective when acquiring new logos, but what happens after your prospect becomes a customer? Even though almost two-thirds of sales and marketing leaders see no need to differentiate their messages between acquisition and expansion, surprising new research shows that the psychology of […]
Marketing Automation is Dead! Welcome… People-Powered Marketing!
(Formerly titled: Removing Friction From The 5 Channels Of Your Conversion Funnel) The way people buy has changed — your marketing must change too. With the rise of communities, buyers have access to a pool of qualified peers that they trust more than any other source to begin their buying journey. Many of these initial […]
How To Align Sales & Marketing To Maximize ROI In 2022
Want to boost ROI in 2022 simply by creating and sustaining alignment between sales and marketing? Yes, it can be done! During this session, we will replay a recent presentation from Outreach’s Mark Kosoglow and Harmony Anderson, and Sphera’s Director of Inside Sales Jessica Nelson, who will discuss various, actionable strategies to maximize ROI in […]
Why Intent Signals May Be the Missing Ingredient in Your Content Strategy
Join an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo, Founder & CMO of B2B Fusion, Nirosha Methananda, VP of Marketing at Influ2, and Latané Conant, CMO of 6sense, will join forces to discuss how intent data sources […]