Accelerate Pipeline Through The Power Of Data & Conversations

Buyers want to be treated like people, not acronyms. The good news is conversations are making B2B buying human again – and transforming the marketing and sales funnel. In this session, you will learn how to use real-time engagement to accelerate your pipeline and get back to what matters – your customers. Join Drift’s Sr. […]
Intent Data Is A Superpower — Harness Yours

Eighty-seven percent of buyers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content and comparing different options that can address their pain points. It’s time to ramp up your virtual selling. What’s the problem? They’re not asking your sales team for help […]
Using Meals To Supercharge Your Marketing Funnel

Are you looking for a compelling way to win new business and delight current clients? Join Grubhub for a fireside chat discussing how marketers across the nation have pivoted the classic business lunch to the hybrid world to attract, engage and retain clients. We will share why meal-based marketing is a safe, customizable and cost-effective […]
Ravenous Demand – Feeding Your ABM & Demand Programs With The Audience Insights They Need To Thrive

Research has shown that extracting meaningful insights from the data available presents a significant challenge to many marketers, and that the majority are working hard to fill gaps in their audience knowledge. In other words, despite a plethora of data, and a fast-evolving martech stack, most organizations have an incomplete picture of their audience and […]