Stop The Insanity — Deliver Better Buyer Experiences Or Else

The days of a linear buying journey and traditional marketing-to-sales hand-offs are a thing of the past as organizations rely on integrated plays between marketing, SDRs and sales reps to better engage buyers throughout their entire journey. When an organization can paint a complete picture of an account, such as knowing who engaged with marketing […]

5 Ways To Drive Growth With An Account-Based Experience GTM Strategy

The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]

Getting Precise: How To Leverage Buyer Insights & Intelligence

Feeling up, down and spun around? If you’re a marketer, you know better than most how fast the world of B2B continues to shift. But while many of today’s top marketers are still struggling to connect with post-pandemic buyers, a lucky few have discovered the right approach for these changing times. Join us to hear […]

Hosting Virtual Lunches To Delight Leads In A Digital World

Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]

Sales + Marketing Synergy: The Key To Account-Based Success

For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create: Alignment on how leads are engaged with and qualified; An account funnel developed with both sales and marketing triggers in […]

Why Successful B2B Brands Excel At Listening & Learning

The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]

Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities

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Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of […]