Where Are The B2B Buyers? And How Do We Find Them?

Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into a crack detective team that works with accurate, real-time buyer intent […]

Mastering Intent Signals: From Noise To Revenue

As B2B revenue professionals, we are constantly bombarded with data, insights and metrics in an effort to understand our buyers and drive revenue growth. But amidst all this noise, how do we separate the valuable signals? Join us for an exclusive webinar featuring Lihi Chizik, Product Marketing Manager at Salesloft, as they unveil strategies for […]

5 Ways To Drive Growth With An Account-Based Experience GTM Strategy

The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]

Hosting Virtual Lunches To Delight Leads In A Digital World

Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]

Why Successful B2B Brands Excel At Listening & Learning

The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]

Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities

channelweek

Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of […]

The Tech, Tactics & Channels B2B Marketing Leaders Are Investing In To Drive Growth

This session will help kick off the Strategy & Planning Series and set the stage for many of the other presentations throughout the week. The content will feature exclusive new benchmark data based on surveys from 8,200 marketing leaders from 6 continents, 18 industries, and a range of personas, company sizes and types. The survey […]