How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experiences
Account-Based Experiences (ABX) has become the modern approach by leaders, and its rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account. During this session, join Tenessa Lochner, Director of Enterprise Marketing & […]
Optimizing Partner Engagement — Why It Is More Critical Than Ever
The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation. Not only is this critical to supporting channel partners who are experiencing economic disruption in diverse ways. The lack of face-to-face engagement between vendors […]
Content That’s Lit: Stoking the Fire of Thought Leadership
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. Using storytelling approaches and techniques that will resonate with your audience, support SEO, and align with today’s complex buyer journeys, this session will help you craft content that inspires, informs, […]
Crafting Content That Maximizes C-Suite Impact
Capturing the attention of C-suite executives requires more than clever copy – it requires precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact. Join Emerald Studio content pros – Lori Culliton, Director of Client Services, and Alexis Carroll […]
Live Teardown: An Enterprise Demand Generation Planning Masterclass
Running a profitable, efficient demand generation machine is becoming increasingly more difficult. As macro-economic pressures don’t let up, it’s harder to raise funding to pay for growth, and marketers are being forced to take a hard look at their plans and budgets to run a more efficient operation. On top of that, outbound response rates […]
Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data
Looking to make your marketing content more effective, impactful and fun while gathering a wealth of engagement data? Create an engagement loop where your content yields data that informs even more compelling content. The key is interactive experiences via the Ceros platform, which deliver longer time on page, increased conversions and higher project win rates […]
Mastering Marketing Metrics: Essential KPIs For Measuring Impact
Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the […]
Get Proactive With Lead Nurturing: How To Boost Efforts With Intent Data
Let’s agree that relying solely on traditional email metrics to gauge prospect intent no longer works. With everything from link scanners to mail privacy policies and cookies, recognizing genuine interest from mere clicks and opens has become a guessing game. Revolutionize your approach to prospect nurturing with intent. Join Act-On’s Director of Demand Gen, Dom […]
The CMO’s Guide To Innovating During The Economic Storm
Economic uncertainty has prevailed in 2023, and advertisers are taking a second look at their ad budgets. To justify spending during the economic storm, each element of the ad mix needs to drive real results. But when everyone is using the same playbook, how do you stand out and ensure your strategy is creating critical […]
How To Succeed At Email Marketing Without Really Trying
Have you lost your email marketing mojo? Feeling like you’re just maintaining a channel and not coming up with bold ideas? You’re not alone. Whether you’ve been hitting send on campaigns for a few days or a few decades, we’ve all been there as marketers. Get your mojo back and start seeing success with practical […]
