Mastering Marketing Metrics: Essential KPIs For Measuring Impact
Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the […]
Get Proactive With Lead Nurturing: How To Boost Efforts With Intent Data
Let’s agree that relying solely on traditional email metrics to gauge prospect intent no longer works. With everything from link scanners to mail privacy policies and cookies, recognizing genuine interest from mere clicks and opens has become a guessing game. Revolutionize your approach to prospect nurturing with intent. Join Act-On’s Director of Demand Gen, Dom […]
The CMO’s Guide To Innovating During The Economic Storm
Economic uncertainty has prevailed in 2023, and advertisers are taking a second look at their ad budgets. To justify spending during the economic storm, each element of the ad mix needs to drive real results. But when everyone is using the same playbook, how do you stand out and ensure your strategy is creating critical […]
How To Succeed At Email Marketing Without Really Trying
Have you lost your email marketing mojo? Feeling like you’re just maintaining a channel and not coming up with bold ideas? You’re not alone. Whether you’ve been hitting send on campaigns for a few days or a few decades, we’ve all been there as marketers. Get your mojo back and start seeing success with practical […]
Looking Ahead: 7 Marketing & Sales Trends to Look Out for in 2023
As we wrap up 2022, we’ve been doing a lot of reflection and, of course, planning. And while we don’t have a crystal ball to see exactly what 2023 has in store for us all, we do have plenty of data. Wondering how you can best build a strategy that’s agile enough to withstand whatever […]
Personalize Like A Pro (Across Your Entire Buyer Journey)
By now, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders). With buyers and customers expecting different experiences and needing outcomes, your buyer journey and your funnel are often in […]
5 Ways To Hit A Home Run With Your Homepage
The homepage of your website is like a pitcher’s mound — it’s the central location between your brand and your audience, playing a huge role in a visitor’s chance of converting. So, is your homepage hitting a home run with your audience or is it striking out? During this webcast, experts from Intellimize will uncover […]
How To Use Orchestration & Intent To Prioritize Accounts, Channels & Campaigns
The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerfulcampaign. Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over […]
Using Meals To Supercharge Your Marketing Funnel
Are you looking for a compelling way to win new business and delight current clients? Join Grubhub for a fireside chat discussing how marketers across the nation have pivoted the classic business lunch to the hybrid world to attract, engage and retain clients. We will share why meal-based marketing is a safe, customizable and cost-effective […]
Engaging with Insight: How to Craft Feedback-Based Customer Experiences
As organizations strive to remain agile through turbulent times, it is more important than ever to make absolutely no assumptions about what your customers want, need or expect. The ability to plan, gather, analyze and act upon customer feedback plays a critical role in how your team can adapt to changing circumstances, empathize with your […]
