Looking Ahead: 7 Marketing & Sales Trends to Look Out for in 2023
As we wrap up 2022, we’ve been doing a lot of reflection and, of course, planning. And while we don’t have a crystal ball to see exactly what 2023 has in store for us all, we do have plenty of data. Wondering how you can best build a strategy that’s agile enough to withstand whatever […]
Personalize Like A Pro (Across Your Entire Buyer Journey)
By now, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders). With buyers and customers expecting different experiences and needing outcomes, your buyer journey and your funnel are often in […]
5 Ways To Hit A Home Run With Your Homepage
The homepage of your website is like a pitcher’s mound — it’s the central location between your brand and your audience, playing a huge role in a visitor’s chance of converting. So, is your homepage hitting a home run with your audience or is it striking out? During this webcast, experts from Intellimize will uncover […]
How To Use Orchestration & Intent To Prioritize Accounts, Channels & Campaigns
The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerfulcampaign. Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over […]
Using Meals To Supercharge Your Marketing Funnel
Are you looking for a compelling way to win new business and delight current clients? Join Grubhub for a fireside chat discussing how marketers across the nation have pivoted the classic business lunch to the hybrid world to attract, engage and retain clients. We will share why meal-based marketing is a safe, customizable and cost-effective […]
Engaging with Insight: How to Craft Feedback-Based Customer Experiences
As organizations strive to remain agile through turbulent times, it is more important than ever to make absolutely no assumptions about what your customers want, need or expect. The ability to plan, gather, analyze and act upon customer feedback plays a critical role in how your team can adapt to changing circumstances, empathize with your […]
Through-Channel Demand Gen Done Right … Finally
No matter how many resources, platforms and dollars you throw at through-channel demand generation, it seems your partners just aren’t listening. Now more than ever, your partners need ways of reaching their prospects and clients that go beyond word of mouth, face-to-face events and repeat business. Join Heather K. Margolis of Channel Maven and Spark […]
Cracking the Attribution Code In The ABM Campground
In the wilds of B2B marketing, the buyer’s journey is far from a straight trail—it winds through dense forests of decision-makers, rugged terrain of long sales cycles, and countless touchpoints along the way. For marketers running account-based strategies, complexity multiplies—and so does the need for a solid map. That’s where attribution comes in. Originally recorded […]
Messaging Matters: Essential Strategies For Pipeline & Growth
Driving pipeline and winning new business starts with nailing your positioning and messaging. But how well do you really know your audience? Are you speaking to what matters most to them? And does your messaging truly highlight your unique value? Too often, companies miss the mark on these essentials, leading to lackluster campaign results. In […]
Fast-Tracking Pipeline: Proven Marketing Plays That Drive More Revenue
For successful outreach, it has to be precise. Join ZoomInfo go-to-market experts Amy Humphrey and Maura Cantoni as they share account-based marketing strategies for improved results from high-value accounts. During this webinar, attendees will learn how to create messaging that is intentional, impactful and personalized to drive more revenue from preferred buyers. Throughout the session, […]
