Mute Notifications – 2019 Strategy & Planning Series
#SPS19 Notifications Muted We’ve disabled notifications for your #SPS19 registration. If you choose to turn them back on, please reach out to us at: marketing@demandgenreport.com. × Dismiss alert Online Event November 4-8, 2019 Registration Center Thanks for registering for the series! Please check your inbox for a confirmation email. Add the upcoming sessions you’d like […]
Registration Center – 2019 Strategy & Planning Series
Online Event November 4-8, 2019 Registration Center Thanks for registering for the series! Scroll down to the bottom to view on-demand sessions. Upcoming Sessions Add upcoming sessions to your calendar. Missed a session? Click here to view them on-demand. On-Demand Sessions View sessions you may have missed or would like to replay Attend To Win Prizes […]
2019 Strategy & Planning Series
Online Event November 4-8, 2019 REGISTER FOR SERIES Register for the full series with one click! Instantly Register What worked in 2019: Demand Plan Inspiration for 2020 The Strategy & Planning Series (#SPS19) is a week-long, digital event created just for B2B marketing and sales professionals. #SPS19 features 16 sessions packed with the fresh ideas […]
Overcoming Analysis Paralysis in an ABM World
In a myriad of data insights, marketing touch points and measurement TLA’s (three letter acronyms), it’s hard not to suffer from analysis paralysis. Attribution has become both a buzzword and a pain point for marketing and sales teams alike, as they try to scale their business in an ABM world. As the new year approaches, […]
Accelerating The Buyer Journey With Bingeable Experiences
More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand […]
Capture & Close: How To Master Your Data Acquisition Strategy
Picture this: 75% of B2B professionals say their database strategy needs improvement. That said, it’s no surprise companies are looking for solutions to point their campaigns in the right direction. But unfortunately, thanks to incomplete data, they miss targeting their goals by a long shot. So, how can companies start capturing engagement — and improve […]
How Millennial Buyers Will Impact Your 2020 Marketing Plan
The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. During this online event, Kellie […]
How To Integrate Personal Touches At Every Step Of The Buyer’s Journey
Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey. […]
The Person-Based ABM Advertising Blueprint: Best Practices For Budgeting & Executing A Targeted Plan To Reach The Right Stakeholders
During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message. […]
From Acquisition To Advocacy: How To Optimize Engagement Across The Customer Journey
Did you know that, according to Bain & Co., a 5% improvement in customer retention rates can result in a 25% to 95% increase in profits? That’s why, in 2020, B2B marketers must define success by more than just the number of leads generated and instead, look at optimizing the entire customer experience. So how […]
