How Millennial Buyers Will Impact Your 2020 Marketing Plan
The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. During this online event, Kellie […]
How To Integrate Personal Touches At Every Step Of The Buyer’s Journey
Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey. […]
The Person-Based ABM Advertising Blueprint: Best Practices For Budgeting & Executing A Targeted Plan To Reach The Right Stakeholders
During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message. […]
