From Acquisition To Advocacy: How To Optimize Engagement Across The Customer Journey
Did you know that, according to Bain & Co., a 5% improvement in customer retention rates can result in a 25% to 95% increase in profits? That’s why, in 2020, B2B marketers must define success by more than just the number of leads generated and instead, look at optimizing the entire customer experience. So how […]
Agile Marketing’s Impact On Planning And Content
According to SiriusDecisions, “perceptions that agile marketing practitioners eschew planning are misplaced. Agile practitioners embrace adaptive planning, comprising rapid iterations based on small experiments versus static plans with time horizons that extend far into the future.” The fact is that agile marketing demands more rigorous planning and scheduling that is also flexible and can be […]
5 Ways To Improve The Customer Experience With Sales Enablement
By the end of 2020, customer experience will overtake price and product as the key brand differentiator, according to research from Walker. How do organizations best meet the growing needs of customers while ensuring long-term loyalty? During this session, we will discuss why sales enablement is key to delivering a best-in-class customer journey in today’s […]
A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments
Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success. During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value […]
