Accelerating The Buyer Journey With Bingeable Experiences
More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand […]
From Acquisition To Advocacy: How To Optimize Engagement Across The Customer Journey
Did you know that, according to Bain & Co., a 5% improvement in customer retention rates can result in a 25% to 95% increase in profits? That’s why, in 2020, B2B marketers must define success by more than just the number of leads generated and instead, look at optimizing the entire customer experience. So how […]
3 Tips To Generating Seamless Customer Experiences Through Conversations
During this session, Sara and Mark from Drift will share how their customers are prioritizing conversations on their websites to ensure their top prospects have a seamless buying experience. They will share tips and best practices detailing how a conversational marketing mindset can better position B2B companies in the New Year to surprise and delight […]
