How Millennial Buyers Will Impact Your 2020 Marketing Plan
The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. During this online event, Kellie […]
Agile Marketing’s Impact On Planning And Content
According to SiriusDecisions, “perceptions that agile marketing practitioners eschew planning are misplaced. Agile practitioners embrace adaptive planning, comprising rapid iterations based on small experiments versus static plans with time horizons that extend far into the future.” The fact is that agile marketing demands more rigorous planning and scheduling that is also flexible and can be […]
A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments
Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success. During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value […]
CMO Priorities: How To Drive Better Results In 2020
B2B marketing is constantly evolving. With the rapid development of new technologies and marketing trends like ABM, AI and video on the rise, planning your marketing priorities for 2020 and deciding where to invest your time and budget can be difficult. Join marketing veteran and CEO of Brainrider, Scott Armstrong, as he delves into the […]
