Marketing & Selling The Way Your Prospects Actually Want To Learn & Buy
The truth is, most of us market and sell based on our own internal processes or, worse yet, because it’s just the way we’ve always done things. “Thou shalt sign up for our E-book then book a live demo then go through discovery.” Sound familiar? But is that what your prospects actually want? When was […]
Turning Marketing Leads Into Marketing-Attributed Revenue: Aligning Sales & Marketing In Your Demand Gen Strategy
Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier and more effectively. In this session, Chris Isham, Co-Founder and Chief Revenue Officer of BlueWhale Research, will […]
How To Boost Sales Using Signal Data & Multichannel Personalization
Your prospects are sending digital signals every day — clues and insights into the challenges that you can help them solve. Using this data, you can segment and personalize content and messaging to nurture your leads both digitally and tangibly. In this session, we’ll share the processes and technologies you can use to hone your […]
Sales + Marketing Synergy: The Key To Account-Based Success
For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create: Alignment on how leads are engaged with and qualified; An account funnel developed with both sales and marketing triggers in […]
Going Beyond Personalization: How To Make Your Marketing Human
We’ve become so focused on marketing metrics that we sometimes lose sight that great campaigns should make our buyers and customers feel a certain way about our brand. This session will uncover clever ways to use branded gifting to drive engagement through the power of human emotion. Through a real campaign story, we’ll cover: Why […]
Why Successful B2B Brands Excel At Listening & Learning
The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]
The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made
This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and […]
How To Win In The Era Of Human-to-Human Engagement
2020 blurred the lines between B2B and B2C. The COVID-19 pandemic and social justice conversations pushed brands to be more open and honest — and ultimately, more human. By utilizing B2C-like tactics to engage target audiences, B2B professionals brought the “human-to-human” (H2H) concept of audience engagement to the forefront. But last year’s shift in the […]
Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities
Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of […]
Campaign Performance: Measuring What Really Matters
Understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning. In this session, Mperativ will explore:
