GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good
Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive. In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in […]
Influence Is the New Outbound
Welcome to Arts & Crafts! Whether you missed the original session live at #B2BMX West in Scottsdale or just want to relive the magic, this is your chance to dive back into one of the top sessions—now with a summer twist. Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle […]
How To Leverage Your Partner Network To Create A Show-Stopping Virtual Event
Nothing great gets accomplished alone. To create a show-stopping virtual event today, you need a strong partner network and a killer execution strategy. During this session, Mark Kilens, Drift’s VP of Content & Community, and Janna Erickson, Drift’s Director of Events, will share tips and tricks for your next partner event, including: Channel collaboration tactics […]
How To Deliver & Scale A High-Impact Go-To-Market Strategy On A Digital-First Team
COVID didn’t just change how we market. It also changed how — and where — we work. Whether your team is remote, hybrid or back in-office now, the past two years have taught us an important lesson: Adaptability and ingenuity are key to marketing’s success. In a recent Drift report, more than 50% of marketing […]
Optimizing Partner Engagement — Why It Is More Critical Than Ever
The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation. Not only is this critical to supporting channel partners who are experiencing economic disruption in diverse ways. The lack of face-to-face engagement between vendors […]
How To Use Orchestration & Intent To Prioritize Accounts, Channels & Campaigns
The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerfulcampaign. Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over […]
Connect, Target and Activate The Buyer Experience… In <60 Days
The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fact: Your data will make or break your success. At Dun & Bradstreet data, analytics and the insights drawn from them is […]
Gong’s Winning Strategy: Using Insights To Create Customer Advocates & Close More Deals
Gong was struggling to find a fast and reliable way to understand its existing customers’ use cases for their solutions and to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and to find references could not keep pace with Gong’s customer growth. The company turned to […]
4 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few & 1:Many
The days of ABM conjuring up the image of heavily manual, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact, it takes far less effort to create far more personal touches for a whole range of accounts. But […]
Predictive Orchestration: Yesterday, Today & Tomorrow
The Predictive Orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns, including personalization, display ads, intent data and more. Andrew Mahr, Triblio’s Chief Customer Officer, has seen this evolution of ABM Orchestration firsthand over the years and how it is now leading to innovations moving forward. Starting ABM Orchestration can be daunting with […]
