Series Day: Tuesday

Win Faster In A Down Market By Moving Your Top Opportunities Through The Funnel Faster

In today’s highly volatile market, identifying top opportunities and moving them through the funnel faster is more important than ever. Buyer-centricity is key, and it requires having the right insights and tools to engage top prospects with high-value experiences across their journey. It also requires tight orchestration of sales and marketing motions to know just […]

Four Strategies To Listen & Act On Buyer Signals

Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences. Join this session hosted by ON24’s Cheri Hulse to learn: […]

How To Leverage Your Partner Network To Create A Show-Stopping Virtual Event

channelweek

Nothing great gets accomplished alone. To create a show-stopping virtual event today, you need a strong partner network and a killer execution strategy. During this session, Mark Kilens, Drift’s VP of Content & Community, and Janna Erickson, Drift’s Director of Events, will share tips and tricks for your next partner event, including: Channel collaboration tactics […]

Personalize Like A Pro (Across Your Entire Buyer Journey)

By now, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders). With buyers and customers expecting different experiences and needing outcomes, your buyer journey and your funnel are often in […]

Optimizing Partner Engagement — Why It Is More Critical Than Ever

channelweek

The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation.   Not only is this critical to supporting channel partners who are experiencing economic disruption in diverse ways. The lack of face-to-face engagement between vendors […]

Reimagining B2B Sales In A Dynamic & Disrupted World

Rapid technological shifts, seismic generational shifts and new workforce dynamics have disrupted B2B sales, and the traditional ways in which buyers and sellers interact. Sales leaders must arm their sellers with technology to maximize productivity and revenue. This session will highlight how sales execution platforms can help sellers sell more efficiently and effectively. We will […]

How To Use Orchestration & Intent To Prioritize Accounts, Channels & Campaigns

The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerfulcampaign. Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over […]

Connect, Target and Activate The Buyer Experience… In <60 Days

The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fact: Your data will make or break your success. At Dun & Bradstreet data, analytics and the insights drawn from them is […]