How To Adjust Your GTM Strategy When Things Don’t Go To Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot […]
Looking Ahead: 7 Marketing & Sales Trends to Look Out for in 2023
As we wrap up 2022, we’ve been doing a lot of reflection and, of course, planning. And while we don’t have a crystal ball to see exactly what 2023 has in store for us all, we do have plenty of data. Wondering how you can best build a strategy that’s agile enough to withstand whatever […]
How To Leverage Your Partner Network To Create A Show-Stopping Virtual Event
Nothing great gets accomplished alone. To create a show-stopping virtual event today, you need a strong partner network and a killer execution strategy. During this session, Mark Kilens, Drift’s VP of Content & Community, and Janna Erickson, Drift’s Director of Events, will share tips and tricks for your next partner event, including: Channel collaboration tactics […]
Let’s Talk Conversational ABM: Why You Need Personalized Chat Experiences
Wouldn’t it be great if you walked into a store and were instantly greeted by a sales rep that already knew your interests and needs? That’s the new must for the B2B buyer journey: Personalized conversations at every stage. When buyers prefer to research and interact with companies on their own terms, avoiding complex websites, […]
How To Deliver & Scale A High-Impact Go-To-Market Strategy On A Digital-First Team
COVID didn’t just change how we market. It also changed how — and where — we work. Whether your team is remote, hybrid or back in-office now, the past two years have taught us an important lesson: Adaptability and ingenuity are key to marketing’s success. In a recent Drift report, more than 50% of marketing […]
Optimizing Partner Engagement — Why It Is More Critical Than Ever
The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation. Not only is this critical to supporting channel partners who are experiencing economic disruption in diverse ways. The lack of face-to-face engagement between vendors […]
How To Use Orchestration & Intent To Prioritize Accounts, Channels & Campaigns
The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerfulcampaign. Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over […]
Connect, Target and Activate The Buyer Experience… In <60 Days
The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fact: Your data will make or break your success. At Dun & Bradstreet data, analytics and the insights drawn from them is […]
Gong’s Winning Strategy: Using Insights To Create Customer Advocates & Close More Deals
Gong was struggling to find a fast and reliable way to understand its existing customers’ use cases for their solutions and to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and to find references could not keep pace with Gong’s customer growth. The company turned to […]
4 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few & 1:Many
The days of ABM conjuring up the image of heavily manual, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact, it takes far less effort to create far more personal touches for a whole range of accounts. But […]