3 Steps To Smarter Multichannel Campaigns
It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: […]
5 Ways To Drive Growth With An Account-Based Experience GTM Strategy
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]
Rethinking Optimization: 3 Quick Cross-Channel Tweaks to Level-Up Your ABM Now
We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry; there are a few of them out there (and we won’t skimp on them during this session). These small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching, […]
Ditch The Pyramid Program To Engage Your Partners: How To Ensure Your Channel Is Loyal, Generating Demand, And Driving Revenue
Channel ecosystems are evolving at a head-spinning pace. Not only are solution providers expanding the number of primary and secondary brands they represent, a growing number are collaborating with a wide range of partners to meet the needs of their shared customers. And as a new generation of decision makers, sales staff, technicians and marketers […]
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools—they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have. In this session, we will reveal findings from the State of […]
GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good
Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive. In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in […]
Beyond The Inbox: Transformative Email Tactics To Drive B2B Pipeline Growth
In the dynamic world of B2B marketing, email is more than just a communication tool—it’s a powerful engine for pipeline growth when used strategically. With inboxes more crowded than ever, how do you ensure your message cuts through the noise and resonates with decision-makers? This session dives into innovative email marketing techniques that drive engagement, […]
Digging Into The Event Data Goldmine
Unlock the full power of your events with Cvent’s Event KPI Framework. In this session, we’ll show you how to pinpoint the metrics that matter most, measure your event’s success and use that knowledge to make your programs stronger and more successful. This session is perfect for those seeking to use data-driven strategies to scale […]
Mastering Intent Signals: From Noise To Revenue
As B2B revenue professionals, we are constantly bombarded with data, insights and metrics in an effort to understand our buyers and drive revenue growth. But amidst all this noise, how do we separate the valuable signals? Join this exclusive session featuring Lihi Chizik, Product Marketing Manager at Salesloft, as we unveil strategies for cutting through […]
How To Use AI To Optimize, Personalize & Scale Webinars & Events
Webinars are one of the most successful channels because they enable great content to meet audience engagement. And with the power of AI, marketers can now personalize and scale their webinar programs — and content — in uniquely human ways. This session will bring AI from the theoretical to the tactical to show attendees how […]