Where Are The B2B Buyers? And How Do We Find Them?
Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into a crack detective team that works with accurate, real-time buyer intent […]
Navigating The Path To Revenue Orchestration With Conversational Marketing
In today’s dynamic market landscape, both buyers and sellers are facing significant challenges that hinder the path to a seamless buying experience and effective revenue generation. Sellers are tangled in a web of administrative tasks, limiting their precious time with potential buyers, while buyers navigate through increasingly complex purchasing processes, expecting not just products, but […]
Press Play On Personalization: Integrating ABM & Demand Generation Across Channels
Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible. In this session, Caitlin Seele, Director of Revenue Marketing at Drift, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that convert across channels. You’ll learn how to:
From Insights to Impact: Maximizing Target Account Pipeline through Data-Driven Strategies
Executing a successful ABM strategy is no easy feat and requires more than just identifying key accounts; it demands a data-driven approach that leverages insights and analytics to maximize pipeline generation. That’s why Drift’s Head of Marketing Operations, Monique Lemiuex, is partnering up with DGR to host a webinar on exploring the power of data-driven […]
Nothing Works Anymore: Why B2B Needs A New Playbook
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. In this session, Jon Miller, CMO of […]
Stop The Insanity — Deliver Better Buyer Experiences Or Else
The days of a linear buying journey and traditional marketing-to-sales hand-offs are a thing of the past as organizations rely on integrated plays between marketing, SDRs and sales reps to better engage buyers throughout their entire journey. When an organization can paint a complete picture of an account, such as knowing who engaged with marketing […]
3 Steps To Smarter Multichannel Campaigns
It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: […]
5 Ways To Drive Growth With An Account-Based Experience GTM Strategy
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]
Rethinking Optimization: 3 Quick Cross-Channel Tweaks to Level-Up Your ABM Now
We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry; there are a few of them out there (and we won’t skimp on them during this session). These small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching, […]
Ditch The Pyramid Program To Engage Your Partners: How To Ensure Your Channel Is Loyal, Generating Demand, And Driving Revenue
Channel ecosystems are evolving at a head-spinning pace. Not only are solution providers expanding the number of primary and secondary brands they represent, a growing number are collaborating with a wide range of partners to meet the needs of their shared customers. And as a new generation of decision makers, sales staff, technicians and marketers […]
