3 Steps To Smarter Multichannel Campaigns

It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: […]

5 Ways To Drive Growth With An Account-Based Experience GTM Strategy

The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]

Rethinking Optimization: 3 Quick Cross-Channel Tweaks to Level-Up Your ABM Now

We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry; there are a few of them out there (and we won’t skimp on them during this session). These small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching, […]

Punch Up Your ABM Efforts With Video

There’s no denying that the digital landscape is crowded. To make an impact, you need to deliver your message directly to the accounts most likely to convert, and with content that is sure to stand out from the noisy crowd. Video has proven to be a key content format to engage audiences in a world […]

Hosting Virtual Lunches To Delight Leads In A Digital World

Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]

The Power Of Meal-Based Marketing In The Digital Era

In the age of social distancing and travel restrictions, the idea of pitching a prospect over a meal seems relatively obsolete. However, the remote work era created unique opportunity to host virtual lunches to win new business and delight potential and current clients alike. Join Serge Voronov, Enterprise Sales Executive at Grubhub, and Klaudia Tirico […]

Going Beyond Personalization: How To Make Your Marketing Human

We’ve become so focused on marketing metrics that we sometimes lose sight that great campaigns should make our buyers and customers feel a certain way about our brand. This session will uncover clever ways to use branded gifting to drive engagement through the power of human emotion. Through a real campaign story, we’ll cover: Why […]

Why Successful B2B Brands Excel At Listening & Learning

The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]