Going Beyond Personalization: How To Make Your Marketing Human
We’ve become so focused on marketing metrics that we sometimes lose sight that great campaigns should make our buyers and customers feel a certain way about our brand. This session will uncover clever ways to use branded gifting to drive engagement through the power of human emotion. Through a real campaign story, we’ll cover: Why […]
Why Successful B2B Brands Excel At Listening & Learning
The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]
The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made
This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and […]
How To Win In The Era Of Human-to-Human Engagement
2020 blurred the lines between B2B and B2C. The COVID-19 pandemic and social justice conversations pushed brands to be more open and honest — and ultimately, more human. By utilizing B2C-like tactics to engage target audiences, B2B professionals brought the “human-to-human” (H2H) concept of audience engagement to the forefront. But last year’s shift in the […]
Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities
Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of […]
Content in the Age of AI: Tools and Tips for Stellar Performance
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for […]
Survival Advisory: The 2025 Webinar Benchmark Revealed
One of the key components of any summer camp is making sure you come away with skills that will help you survey when you are out in the wilderness. At the B2BMX Summer Camp, we have a live event showing the benchmarks you want to look for on your map for a successful webinar. Camp […]
Campaign Performance: Measuring What Really Matters
Understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning. In this session, Mperativ will explore:
The Battle For Budget: How To Win Over Your CFO With Your 2025 Marketing Plan
What did marketing leaders have to give up to get their budgets signed off last year? What initiatives were they eager to pursue but couldn’t? In this webinar, attendees will learn how to create a compelling business case for their 2025 marketing budgets and beyond. By the end of the session, they’ll be equipped to […]
Uncovering The Blind Spots In The B2B Tech Buying Journey
With most of the buying process conducted independently, B2B marketers are tasked with building silent influence that shapes pre-contact purchase requirements. Then, once contact is initiated, they must fast-track the decision-making process and displace competitors. Join Ross Howard, Director of Product Marketing at Inbox Insight, as he shares new research that uncovers crucial touchpoints in […]