Through-Channel Demand Gen Done Right … Finally


No matter how many resources, platforms and dollars you throw at through-channel demand generation, it seems your partners just aren’t listening. Now more than ever, your partners need ways of reaching their prospects and clients that go beyond word of mouth, face-to-face events and repeat business. Join Heather K. Margolis of Channel Maven and Spark […]

Automate Your Channel or Give Up Market Share: The Path to Channel Reinvention


With more than 70% of revenue generated in the high-tech industry attributed to channel sales, how you manage channel performance could mean the difference between thriving and failing. To gain a competitive edge, leading organizations are transforming their channels through automation.   Bringing automation to every part of the channel management process is the key […]

Using Enrichment Data To Identify Revenue Signals For Efficient Growth

Marketing budgets are coming under pressure, causing marketers to switch from “growth at any cost” to instead focus on efficient growth. However, complex buyer journeys and the number of disconnected marketing and sales technologies makes segmenting, scoring, acquiring, and importantly, engaging and growing your existing customers a challenge. Join our next “Using Enrichment Data To […]

Why Return: The Surprising New Science Of Win-Back Conversations

Whether it was due to a service failure, supply chain challenges or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back? A new behavioral study from B2B DecisionLabs tested that question […]

Conversational ABM: Personalization Power At Scale

Adopting an account-based approach is no overnight shift. Not only does it require sales and marketing alignment from the start, but you also need to have a killer execution strategy and the proper technology to support it to achieve successful account engagement. As such, many companies today are investing in innovative solutions, including Account-Based Marketing […]

How To Keep Improving Your Customer Experience In A More Private Digital Marketing Landscape

As if marketers haven’t experienced enough change over the last 16 months, policies regarding privacy in today’s digital world have continued to evolve. For instance, Google announced the elimination of cookies in 2022, and Apple announced significant changes to privacy settings within their mail application. It’s impossible to consume news today without hearing something about […]

How To Transform Your 2022 Revenue Pipeline With The Calendar First™ Approach

It’s time to leave the traditional playbook of lengthy “lead chasing” in 2021! If you’re not shifting to provide a better buying and selling experience, you’re leaving money on the table. With the Calendar First™ 1 click-accept approach, you can transform your 2022 revenue pipeline by sending tailored and timely calendar invites to qualified leads […]

Four Strategies To Listen To & Act On Buyer Signals


Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences. Join this session hosted by ON24’s Cheri Keith to learn: […]