Leveraging Your Tech Stack For ABM Efficiency
When it comes to marketing tools, you have a whole stack at your disposal, and each one promises to bring in something new and exciting. But how can you use these tools to drive maximum efficiency for your marketing strategy? Taking an account-based approach and using the tools you have at your disposal will ensure […]
Fireside Chat: Best Practices To Turn Your Enablement Strategy Into Action
Inconsistent execution can doom even the strongest sales initiatives, but creating a systematic approach to your sales enablement strategy can help drive repeatable results across revenue teams. Join Klaudia Tirico, Demand Gen Report’s Content Director, and Roderick Jefferson, Author of the Amazon best-selling book: “Sales Enablement 3.0: The Blueprint To Sales Enablement Excellence,” as they […]
Maximize Your ABM Strategy With Event Data
Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys. So what happens when you strategically […]
The Expansion Sale: 4 Must-Win Conversations To Keep & Grow Your Customers
Time and again, analysts outline how much cheaper it is to keep and grow an existing customer than acquire a new one, especially in more challenging economic environments. Yet, marketing and sales teams still over-invest in demand generation from net-new prospects, with limited focus on the easiest source of growth – your current customers. Pair […]
Getting Precise: How To Leverage Buyer Insights & Intelligence
Feeling up, down and spun around? If you’re a marketer, you know better than most how fast the world of B2B continues to shift. But while many of today’s top marketers are still struggling to connect with post-pandemic buyers, a lucky few have discovered the right approach for these changing times. Join us to hear […]
Punch Up Your ABM Efforts With Video
There’s no denying that the digital landscape is crowded. To make an impact, you need to deliver your message directly to the accounts most likely to convert, and with content that is sure to stand out from the noisy crowd. Video has proven to be a key content format to engage audiences in a world […]
Hosting Virtual Lunches To Delight Leads In A Digital World
Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]
The Power Of Meal-Based Marketing In The Digital Era
In the age of social distancing and travel restrictions, the idea of pitching a prospect over a meal seems relatively obsolete. However, the remote work era created unique opportunity to host virtual lunches to win new business and delight potential and current clients alike. Join Serge Voronov, Enterprise Sales Executive at Grubhub, and Klaudia Tirico […]
Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement
Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners. You’ll […]
Leads To Loyalists: Ascent Cloud’s Creative Approach To Swag In The Customer Journey
Let’s face it: We all need to find creative ways to get people’s attention now more than ever. Join Jacqueline Leras, Ascent Cloud’s Marketing Manager, as she shares how the company uses data and creativity to drive engagement, revenue, and brand recognition. Discover how Ascent Cloud finds success utilizing corporate gifting throughout the customer journey. […]
