Connect, Target and Activate The Buyer Experience… In <60 Days
The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fact: Your data will make or break your success. At Dun & Bradstreet data, analytics and the insights drawn from them is […]
Gong’s Winning Strategy: Using Insights To Create Customer Advocates & Close More Deals
Gong was struggling to find a fast and reliable way to understand its existing customers’ use cases for their solutions and to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and to find references could not keep pace with Gong’s customer growth. The company turned to […]
3 Ways To Architect Micro-targeted Buyer Journeys At Scale
As B2B buying and selling continues to evolve in our digital-first reality, marketing teams are taking greater control over the lead-to-revenue cycle. In 2021, marketing teams must step up and architect 1:1 personalized experiences that support buyer self-learning and discovery across the entire customer lifecycle. How can marketing teams deliver on their new digital selling […]
Automate Your Channel or Give Up Market Share: The Path to Channel Reinvention
With more than 70% of revenue generated in the high-tech industry attributed to channel sales, how you manage channel performance could mean the difference between thriving and failing. To gain a competitive edge, leading organizations are transforming their channels through automation. Bringing automation to every part of the channel management process is the key […]
Unlocking Growth: The Power of Signal-Based GTM Strategies
For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue. Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever […]
Beyond Buzzwords: 5 Intent Data Tactics You Can Actually Use In the Next 30 Days
There’s a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. This session aims to demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies. Sarah will be going over 5 tactics almost any marketing team could activate in […]
5 Lessons We Learned from Experimenting with AI
Across industries and roles, artificial intelligence (AI) is on nearly everyone’s mind. The buzz that it has generated is massive, the disruption to manual processes is immediate and the evolution and transformative powers that are now at our fingertips are endless. But wait a second: How can you actually use AI to make an impact? […]
What’s Cooking In Content Marketing? We’ve Got Answers.
Before you fire up the grill for your next summer cookout or start leveraging intent data and building sales messaging, see what’s cooking in B2B marketing. In this webinar, Content4Demand content strategists and research partner Centiment’s founder team up to unpack the findings from their new 2023 report, “B2B Marketing in a Fast-Changing World.” Learn […]
Form Fills Won’t Cut It: Using Buying Signals To Drive Real Revenue Growth
Hey, fellow marketers: Your old tactics aren’t cutting it. It’s time to use data and tech (plus strategy) to change the way you deliver leads to your sales team. That’s right – we said it; leads aren’t dead – they just need to be a good fit. Join RollWorks’ Director of Revenue Marketing, Jill Brock, […]
Invest In What Works: Personalization In ABM For Maximum Results
Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships and driving revenue with top-tier, high-value accounts are always top of mind. So, what should you be investing in 2023 to hit your targets? In this session, Jessica Ovalle […]
