Agile Marketing’s Impact On Planning And Content
According to SiriusDecisions, “perceptions that agile marketing practitioners eschew planning are misplaced. Agile practitioners embrace adaptive planning, comprising rapid iterations based on small experiments versus static plans with time horizons that extend far into the future.” The fact is that agile marketing demands more rigorous planning and scheduling that is also flexible and can be […]
5 Ways To Improve The Customer Experience With Sales Enablement
By the end of 2020, customer experience will overtake price and product as the key brand differentiator, according to research from Walker. How do organizations best meet the growing needs of customers while ensuring long-term loyalty? During this session, we will discuss why sales enablement is key to delivering a best-in-class customer journey in today’s […]
A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments
Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success. During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value […]
3 Tips To Generating Seamless Customer Experiences Through Conversations
During this session, Sara and Mark from Drift will share how their customers are prioritizing conversations on their websites to ensure their top prospects have a seamless buying experience. They will share tips and best practices detailing how a conversational marketing mindset can better position B2B companies in the New Year to surprise and delight […]
3 Steps To Improve Marketing Impact
Think you are doing a good job at marketing but can’t prove your true impact? Join the club; it’s a challenge many marketers face! Join this session, featuring LeanData’s VP of Growth Marketing Charm Bianchini, to learn three steps to creating a solid marketing foundation so you can prove your program’s and team’s worth. Attend […]
Reach More Audiences With Data-Driven Videos In 2020
During this session, experts from Brightcove will uncover the latest best practices in leveraging data to develop video campaigns that connect with hard-to-reach audiences. They will highlight the importance of knowing exactly how your videos are performing, so you can use the data to set a benchmark and achieve your goals. Key takeaways will include: […]
Event Marketing Tips & Tricks On Extending Your Martech Stack To The Event Show Floor
Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all-encompassing data into their marketing stack. There are steps that you […]
Work Smarter, Not Harder In 2020: How To Integrate ABM & Demand Generation To Turbocharge Your Pipeline
ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both? With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this […]
CMO Priorities: How To Drive Better Results In 2020
B2B marketing is constantly evolving. With the rapid development of new technologies and marketing trends like ABM, AI and video on the rise, planning your marketing priorities for 2020 and deciding where to invest your time and budget can be difficult. Join marketing veteran and CEO of Brainrider, Scott Armstrong, as he delves into the […]
