Using Enrichment Data To Identify Revenue Signals For Efficient Growth
Marketing budgets are coming under pressure, causing marketers to switch from “growth at any cost” to instead focus on efficient growth. However, complex buyer journeys and the number of disconnected marketing and sales technologies makes segmenting, scoring, acquiring, and importantly, engaging and growing your existing customers a challenge. Join our next “Using Enrichment Data To […]
The Crawl, Walk, Run Approach To A Multichannel ABM Program
On average, your prospects are active on three to four devices and 72% of your prospects want to connect with your brand on multiple channels. Not only that, but companies also cited seeing a 37% increase in response when using a multichannel campaign compared to a single campaign. Do we have your attention about multichannel […]
Rethinking Your Program Mix: Using First-Party Data To Create Integrated Programs That Make An Impact
Marketers are always on the hunt for the silver bullet in their marketing strategy and programs. And they have it right under their nose in the form of first-party data. Having the appropriate sensors set up inside of marketing experiences will provide marketers with the data they need to optimize programs and to treat prospects […]
Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results
The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. Several companies are trying purchase intent data but […]
Watch This! Insanely Creative Ideas For Engaging Key Accounts With 1:1 Personalized Videos
In today’s digital environment, video is a powerful way to stand out with key accounts and to make them take notice. It can even make them smile, laugh and say things like, “Wow, that was amazing, now I HAVE to learn more!” Take a break from all that talk about automation and advertising, and dive […]
Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if you could connect each target audience with the info and ideas they care about? Rachel Jones, Trimble’s Manager of Content Marketing, and Alexis Carroll Cline, Emerald Studio’s Director of Content Strategy, did just that. From conception to performance, they’ll share […]
How Revenue Teams Can Invest In Growth AND Cut Costs
As we sit on the brink of a recession, it’s hard to determine the next moves your business should make. While this environment is perhaps less predictable than previous downturns, that doesn’t mean you should just sit tight and wait for more clarity. Every decision needs an extra level of consideration and scrutiny right now. […]
Why Return: The Surprising New Science Of Win-Back Conversations
Whether it was due to a service failure, supply chain challenges or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back? A new behavioral study from B2B DecisionLabs tested that question […]
Get The Experts’ Takes On ABM For Real Revenue Returns
It’s no secret that account-based marketing (ABM) provides revenue teams with a proven, scalable way to win new accounts and upsell to existing customers — all while squeezing the most out of your resources. But simply switching to ABM is not enough to turn promising accounts into delighted, long-term customers. To plan and execute a […]
The Top-5 Ways That Frontline Marketing Teams Are Using High-Touch, Digital Live-Events As Revenue Force-Multipliers
In 2022, rethink your bespoke, in-person events for a digital-only B2B marketplace. High-touch, in-person events have always been a core part of the marketing mix across the B2B buyer journey. The very nature of intimate executive roundtables, custom product demos and tailored EBC visits have the potential to build and accelerate pipeline and close more […]