How CDW, BrightTALK & VMWare Use Innovative Tactics To Turn Data Into Millions Of Dollars
We can now confidently know: Total Addressable Market (TAM), Ideal Customer Profile (ISP), Email and phone number for my ICP, and Intent/engagement level and topics of interests. CDW, BrightTALK and VMWare have figured out that this next-level knowledge requires next level strategies for driving pipeline. Join us during this webcast to see how these best-in-class […]
Increase Campaign ROI With Conversational Marketing
According to a study by Lead Connect, 81% of today’s buyers will not fill out your form. Not only that, but if you respond to a lead within 5 minutes, you’ll increase your conversion rate by 10x. In this session led by Drift’s Sr. Director of Demand Generation Charm Bianchini, you’ll learn how to apply […]
GTM Matrix: More Than A Buyer Journey Makeover
In this session, Uberflip’s Chief Evangelist Randy Frisch will discuss why content is the foundation of your sales and marketing plays. He’ll dive deep into how you can begin to think differently about mapping your content across the customer journey. You will:
Discussion: Meeting Your Buyer Where, When & How THEY Want!
No it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales, if you’re not in lockstep with your prospect or customer, don’t understand their needs, what keeps them up at night (as it relates to your solution)… well then… What is […]
Unlocking First-Party Data For Foolproof Marketing Programs
As marketers, we are always on the hunt for new ways to foolproof our marketing programs. But while we spend time trend chasing and second guessing, everything we need to succeed is right under our noses. The secret is first-party data. Join us for “Unlocking First-Party Data For Foolproof Marketing Programs,” where you’ll learn how to set up […]
Conversational ABM: Personalization Power At Scale
Adopting an account-based approach is no overnight shift. Not only does it require sales and marketing alignment from the start, but you also need to have a killer execution strategy and the proper technology to support it to achieve successful account engagement. As such, many companies today are investing in innovative solutions, including Account-Based Marketing […]
How To Keep Improving Your Customer Experience In A More Private Digital Marketing Landscape
As if marketers haven’t experienced enough change over the last 16 months, policies regarding privacy in today’s digital world have continued to evolve. For instance, Google announced the elimination of cookies in 2022, and Apple announced significant changes to privacy settings within their mail application. It’s impossible to consume news today without hearing something about […]
The New Marketing Imperative: Audience-First & Experience-Driven
The B2B buyers’ journey has become more complex with the rise in channels, size of the buying committees and length of decision-making times. Buyers are self-sufficient and eager to engage within the right context. Marketers must re-shift their mindset to focus on audience needs for content and engagement opportunities, then realign internally on how to […]
How to Drive More Impactful GTM Strategies With Market Insights
Your company’s go-to-market strategy can make or break its bottom line. That comes with a lot of weight for revenue teams: Get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel and the business suffers. Get things right and your marketing ROI improves, sales is more motivated […]
Feedback Is Fuel: Use Insights To Supercharge Your Marketing Strategy
Without the right insights, understanding buying behavior, customer journeys and market needs can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the pandemic, tracking customer sentiment and behavior is more challenging today — and more vital. To be successful in 2022, marketers will need to […]