How To Adjust Your GTM Strategy When Things Don’t Go To Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot […]
Four Strategies To Listen & Act On Buyer Signals
Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences. Join this session hosted by ON24’s Cheri Hulse to learn: […]
The 5 (Real) Pillars Of Marketing & Sales Alignment
Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? At RollWorks, marketing and sales alignment is core to who we are and how we operate, both as a company and as an ABM platform. But for us, alignment didn’t happen overnight; we had to […]
How To Deliver & Scale A High-Impact Go-To-Market Strategy On A Digital-First Team
COVID didn’t just change how we market. It also changed how — and where — we work. Whether your team is remote, hybrid or back in-office now, the past two years have taught us an important lesson: Adaptability and ingenuity are key to marketing’s success. In a recent Drift report, more than 50% of marketing […]
Intent Data Is A Superpower — Harness Yours
Eighty-seven percent of buyers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content and comparing different options that can address their pain points. It’s time to ramp up your virtual selling. What’s the problem? They’re not asking your sales team for help […]
How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experiences
Account-Based Experiences (ABX) has become the modern approach by leaders, and its rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account. During this session, join Tenessa Lochner, Director of Enterprise Marketing & […]
Optimizing Partner Engagement — Why It Is More Critical Than Ever
The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation. Not only is this critical to supporting channel partners who are experiencing economic disruption in diverse ways. The lack of face-to-face engagement between vendors […]
Crafting Content That Maximizes C-Suite Impact
Capturing the attention of C-suite executives requires more than clever copy – it requires precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact. Join Emerald Studio content pros – Lori Culliton, Director of Client Services, and Alexis Carroll […]
Live Teardown: An Enterprise Demand Generation Planning Masterclass
Running a profitable, efficient demand generation machine is becoming increasingly more difficult. As macro-economic pressures don’t let up, it’s harder to raise funding to pay for growth, and marketers are being forced to take a hard look at their plans and budgets to run a more efficient operation. On top of that, outbound response rates […]
Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data
Looking to make your marketing content more effective, impactful and fun while gathering a wealth of engagement data? Create an engagement loop where your content yields data that informs even more compelling content. The key is interactive experiences via the Ceros platform, which deliver longer time on page, increased conversions and higher project win rates […]
