Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling
Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. In this replay from #B2BMX West, Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper […]
How To Build Predictable Pipeline In Complex Markets
When you aren’t reaching your demand generation goals, there isn’t one magical solution to get your sales pipeline back on track. Revenue growth requires a holistic approach to understanding your organization’s needs as well as the needs of your target audience. And this is especially critical for long, complex buying journeys. The Predictable Pipeline methodology […]
The Full-Funnel Agility Of B2B On CTV
In today’s modern world, everything is quick — including getting started on Connected TV (CTV). That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer’s initial consideration set, to […]
Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth
Join Tara Clever, SVP of Marketing & Partnerships at MarginEdge, as she explores the unconventional blend of DTC and performance marketing strategies that when leveraged in B2B led to 40x inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for […]
Revamp, Reuse, Recycle: Conserving Content To Drive New Campaigns
Do you feel like you’re on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so, it’s time to break free from this cycle of wastefulness. Join Act-On’s Matt Sailor, Sr. Content Marketing Manager, and Kelsey Yen, Demand Generation Manager, for […]
Create Exceptional Account-Based Experiences With Intent Data
An Account-Based Marketing (ABM) program is a proven, scalable way for revenue teams to increase their efficiency with better targeting, timing and results. But simply adopting an ABM software package isn’t enough to land prospects. You need to build a solid ABM strategy to implement and enjoy its benefits. Join ZoomInfo ABM experts Lauren McHugh, […]
Intent-Driven ABM: Harnessing A Dynamic Duo For Laser-Targeted Marketing
In today’s rapidly evolving marketing landscape, implementing effective strategies that drive targeted engagement and deliver measurable results is essential. Account-Based Marketing (ABM) has emerged as a powerful approach to tailor marketing efforts to specific accounts, maximizing their potential value. But marketers are hungry for the next level of ABM.Join us for this session on July […]
3 Ways To Level Up Your Events Program In 2023
Over the past three years, the events world has been rocked to its core. We’ve constantly had to pivot on the fly and reevaluate what’s working and what’s not, as well as predict what may work. So, three years later, what have we learned from the chaos? And how can we use these learnings to […]
How To Adjust Your GTM Strategy When Things Don’t Go To Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot […]
Four Strategies To Listen & Act On Buyer Signals
Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences. Join this session hosted by ON24’s Cheri Hulse to learn: […]
