Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth
Join Tara Clever, SVP of Marketing & Partnerships at MarginEdge, as she explores the unconventional blend of DTC and performance marketing strategies that when leveraged in B2B led to 40x inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for […]
Revamp, Reuse, Recycle: Conserving Content To Drive New Campaigns
Do you feel like you’re on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so, it’s time to break free from this cycle of wastefulness. Join Act-On’s Matt Sailor, Sr. Content Marketing Manager, and Kelsey Yen, Demand Generation Manager, for […]
Create Exceptional Account-Based Experiences With Intent Data
An Account-Based Marketing (ABM) program is a proven, scalable way for revenue teams to increase their efficiency with better targeting, timing and results. But simply adopting an ABM software package isn’t enough to land prospects. You need to build a solid ABM strategy to implement and enjoy its benefits. Join ZoomInfo ABM experts Lauren McHugh, […]
Intent-Driven ABM: Harnessing A Dynamic Duo For Laser-Targeted Marketing
In today’s rapidly evolving marketing landscape, implementing effective strategies that drive targeted engagement and deliver measurable results is essential. Account-Based Marketing (ABM) has emerged as a powerful approach to tailor marketing efforts to specific accounts, maximizing their potential value. But marketers are hungry for the next level of ABM.Join us for this session on July […]
3 Ways To Level Up Your Events Program In 2023
Over the past three years, the events world has been rocked to its core. We’ve constantly had to pivot on the fly and reevaluate what’s working and what’s not, as well as predict what may work. So, three years later, what have we learned from the chaos? And how can we use these learnings to […]
How To Adjust Your GTM Strategy When Things Don’t Go To Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot […]
Four Strategies To Listen & Act On Buyer Signals
Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences. Join this session hosted by ON24’s Cheri Hulse to learn: […]
The 5 (Real) Pillars Of Marketing & Sales Alignment
Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? At RollWorks, marketing and sales alignment is core to who we are and how we operate, both as a company and as an ABM platform. But for us, alignment didn’t happen overnight; we had to […]
How To Deliver & Scale A High-Impact Go-To-Market Strategy On A Digital-First Team
COVID didn’t just change how we market. It also changed how — and where — we work. Whether your team is remote, hybrid or back in-office now, the past two years have taught us an important lesson: Adaptability and ingenuity are key to marketing’s success. In a recent Drift report, more than 50% of marketing […]
Intent Data Is A Superpower — Harness Yours
Eighty-seven percent of buyers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content and comparing different options that can address their pain points. It’s time to ramp up your virtual selling. What’s the problem? They’re not asking your sales team for help […]
