Maximize Your ABM Strategy With Event Data
Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys. So what happens when you strategically […]
The Expansion Sale: 4 Must-Win Conversations To Keep & Grow Your Customers
Time and again, analysts outline how much cheaper it is to keep and grow an existing customer than acquire a new one, especially in more challenging economic environments. Yet, marketing and sales teams still over-invest in demand generation from net-new prospects, with limited focus on the easiest source of growth – your current customers. Pair […]
Getting Precise: How To Leverage Buyer Insights & Intelligence
Feeling up, down and spun around? If you’re a marketer, you know better than most how fast the world of B2B continues to shift. But while many of today’s top marketers are still struggling to connect with post-pandemic buyers, a lucky few have discovered the right approach for these changing times. Join us to hear […]
Punch Up Your ABM Efforts With Video
There’s no denying that the digital landscape is crowded. To make an impact, you need to deliver your message directly to the accounts most likely to convert, and with content that is sure to stand out from the noisy crowd. Video has proven to be a key content format to engage audiences in a world […]
Hosting Virtual Lunches To Delight Leads In A Digital World
Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]
The Power Of Meal-Based Marketing In The Digital Era
In the age of social distancing and travel restrictions, the idea of pitching a prospect over a meal seems relatively obsolete. However, the remote work era created unique opportunity to host virtual lunches to win new business and delight potential and current clients alike. Join Serge Voronov, Enterprise Sales Executive at Grubhub, and Klaudia Tirico […]
Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement
Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners. You’ll […]
Influence Is the New Outbound
Welcome to Arts & Crafts! Whether you missed the original session live at #B2BMX West in Scottsdale or just want to relive the magic, this is your chance to dive back into one of the top sessions—now with a summer twist. Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle […]
Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting
Join us to explore how strategic gifting can elevate your brand and supercharge your business growth. In this webinar, you’ll learn how Aptarro turned a recent rebrand into a launchpad for impactful marketing initiatives that boosted employee engagement, strengthened customer relationships, and drove sales success. Discover how branded swag can seamlessly elevate your strategies, foster […]
Level Up! Leveraging AI, ABM & Personalization To Improve Marketing Automation Results
Ready to supercharge your marketing results? New AI tools, integrated ABM and personalized multichannel automation empower you to uplevel your marketing automation strategy across email, social media, text and direct mail campaigns faster and easier. Join Jeff Day, CMO at Act-On, to hear how cutting-edge AI, account-based marketing (ABM) and data-driven insights can transform your […]
