Overcoming Analysis Paralysis in an ABM World
In a myriad of data insights, marketing touch points and measurement TLA’s (three letter acronyms), it’s hard not to suffer from analysis paralysis. Attribution has become both a buzzword and a pain point for marketing and sales teams alike, as they try to scale their business in an ABM world. As the new year approaches, […]
Accelerating The Buyer Journey With Bingeable Experiences
More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand […]
Capture & Close: How To Master Your Data Acquisition Strategy
Picture this: 75% of B2B professionals say their database strategy needs improvement. That said, it’s no surprise companies are looking for solutions to point their campaigns in the right direction. But unfortunately, thanks to incomplete data, they miss targeting their goals by a long shot. So, how can companies start capturing engagement — and improve […]
How Millennial Buyers Will Impact Your 2020 Marketing Plan
The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. During this online event, Kellie […]
How To Integrate Personal Touches At Every Step Of The Buyer’s Journey
Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey. […]
The Person-Based ABM Advertising Blueprint: Best Practices For Budgeting & Executing A Targeted Plan To Reach The Right Stakeholders
During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message. […]
From Acquisition To Advocacy: How To Optimize Engagement Across The Customer Journey
Did you know that, according to Bain & Co., a 5% improvement in customer retention rates can result in a 25% to 95% increase in profits? That’s why, in 2020, B2B marketers must define success by more than just the number of leads generated and instead, look at optimizing the entire customer experience. So how […]
Agile Marketing’s Impact On Planning And Content
According to SiriusDecisions, “perceptions that agile marketing practitioners eschew planning are misplaced. Agile practitioners embrace adaptive planning, comprising rapid iterations based on small experiments versus static plans with time horizons that extend far into the future.” The fact is that agile marketing demands more rigorous planning and scheduling that is also flexible and can be […]
5 Ways To Improve The Customer Experience With Sales Enablement
By the end of 2020, customer experience will overtake price and product as the key brand differentiator, according to research from Walker. How do organizations best meet the growing needs of customers while ensuring long-term loyalty? During this session, we will discuss why sales enablement is key to delivering a best-in-class customer journey in today’s […]
A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments
Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success. During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value […]
