Getting Precise: How To Leverage Buyer Insights & Intelligence
Feeling up, down and spun around? If you’re a marketer, you know better than most how fast the world of B2B continues to shift. But while many of today’s top marketers are still struggling to connect with post-pandemic buyers, a lucky few have discovered the right approach for these changing times. Join us to hear […]
Punch Up Your ABM Efforts With Video
There’s no denying that the digital landscape is crowded. To make an impact, you need to deliver your message directly to the accounts most likely to convert, and with content that is sure to stand out from the noisy crowd. Video has proven to be a key content format to engage audiences in a world […]
Hosting Virtual Lunches To Delight Leads In A Digital World
Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]
The Power Of Meal-Based Marketing In The Digital Era
In the age of social distancing and travel restrictions, the idea of pitching a prospect over a meal seems relatively obsolete. However, the remote work era created unique opportunity to host virtual lunches to win new business and delight potential and current clients alike. Join Serge Voronov, Enterprise Sales Executive at Grubhub, and Klaudia Tirico […]
Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement
Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners. You’ll […]
Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting
Join us to explore how strategic gifting can elevate your brand and supercharge your business growth. In this webinar, you’ll learn how Aptarro turned a recent rebrand into a launchpad for impactful marketing initiatives that boosted employee engagement, strengthened customer relationships, and drove sales success. Discover how branded swag can seamlessly elevate your strategies, foster […]
Level Up! Leveraging AI, ABM & Personalization To Improve Marketing Automation Results
Ready to supercharge your marketing results? New AI tools, integrated ABM and personalized multichannel automation empower you to uplevel your marketing automation strategy across email, social media, text and direct mail campaigns faster and easier. Join Jeff Day, CMO at Act-On, to hear how cutting-edge AI, account-based marketing (ABM) and data-driven insights can transform your […]
B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It
The buying experience in B2B has changed dramatically in recent years. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this session, you’ll hear from Steve Armenti, VP of Revenue Marketing at DigitalOcean and former global demand gen leader at Google. […]
Leads To Loyalists: Ascent Cloud’s Creative Approach To Swag In The Customer Journey
Let’s face it: We all need to find creative ways to get people’s attention now more than ever. Join Jacqueline Leras, Ascent Cloud’s Marketing Manager, as she shares how the company uses data and creativity to drive engagement, revenue, and brand recognition. Discover how Ascent Cloud finds success utilizing corporate gifting throughout the customer journey. […]
The Reports Your CMO Wants To See
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; instead, it’s a strategic tool for growth. This Strategy & Planning Series session will share the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024. Experts from Demandbase will offer a future-oriented and […]
