Attribution For Budget Strategy Is Out; Media Mix Models Are In For 2024
Attribution models are descriptive statistics; they don’t tell you what marketing channels to do more or less of next quarter. Is 30% credit to a channel good or bad? Should you do more or less? In this session, we will highlight how to move from descriptive attribution models to prescriptive budget allocation and optimization models, […]
Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity
AI is already being used in virtually all aspects of B2B marketing today — from content creation and campaign structure to audience mapping — and in many cases producing impressive results. However, many marketers have understandable concerns that increasing their reliance on machines will have negative impacts on creativity and the goal of building personal […]
New Research: How To Take AI-Assisted B2B Content Marketing From Creation To Conversion
AI isn’t just hype anymore. It’s actually here, and it’s rapidly changing the game for B2B content marketing, promising to make the creation process faster and more efficient than ever before. But let’s face it: It can also be a little intimidating to navigate this brave new world of generative AI while relearning what we […]
Defend Your 2023 Budget & Galvanize Your Team: A Smarter, Simpler Approach To Annual Planning
Marketing budgets are under more scrutiny due to changes in the economic outlook. So, your 2023 annual plan is the most important thing you’ll do over the next few weeks. This session will show you how to build a strong business case to win the budget you need to hit your objectives next year. In […]
Win Faster In A Down Market By Moving Your Top Opportunities Through The Funnel Faster
In today’s highly volatile market, identifying top opportunities and moving them through the funnel faster is more important than ever. Buyer-centricity is key and it requires having the right insights and tools to engage top prospects with high-value experiences across their journey. It also requires tight orchestration of sales and marketing motions to know just […]
How To Take Your Campaign Measurement From Messy To Meaningful
The data in your marketing reports is your key to unlocking insights about campaign performance, buyer behavior and pipeline acceleration. But marketing reports are only useful when they’re built accurately and consistently. And while it’s sometimes easy for one person to create a consistent report, it’s not so simple when you have so many people […]
The Tech, Tactics & Channels B2B Marketing Leaders Are Investing In To Drive Growth
This session will help kick off the Strategy & Planning Series and set the stage for many of the other presentations throughout the week. The content will feature exclusive new benchmark data based on surveys from 8,200 marketing leaders from 6 continents, 18 industries, and a range of personas, company sizes and types. The survey […]
Accelerate Pipeline Through The Power Of Data & Conversations
Buyers want to be treated like people, not acronyms. The good news is conversations are making B2B buying human again – and transforming the marketing and sales funnel. In this session, you will learn how to use real-time engagement to accelerate your pipeline and get back to what matters – your customers. Join Drift’s Sr. […]
Building a Global Demand Center with Precision at Scale
Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side […]
How To Leverage Your Partner Network To Create A Show-Stopping Virtual Event
Nothing great gets accomplished alone. To create a show-stopping virtual event today, you need a strong partner network and a killer execution strategy. During this session, Mark Kilens, Drift’s VP of Content & Community, and Janna Erickson, Drift’s Director of Events, will share tips and tricks for your next partner event, including: Channel collaboration tactics […]
