Demand Gen Report
Buyer Insights And Intelligence Series

Engaging The Demand Unit: How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences


While focus has moved towards demand units and buying groups, there is still a necessity to have 1:1 engagement and relationships with potential customers. Findings from last year’s B2B Buyers Survey shows that more than half (52%) of businesses saw an increase in the number of team members involved in the purchase process, and preliminary results from this year’s survey show that will continue to grow.

To do this, marketing teams are relying more on targeted account-based advertising strategies and offering personalized website experiences that automatically tailor the customer experience down to the individual level. Preliminary data shows that it has become very important to have a website that speaks directly to needs of the buyer’s industry and highlights expertise in the industry.

During this webinar, experts from Demandbase will share deeper insights into this year’s research and discuss how these insights on B2B buyer behavior are impacting go-to-market initiatives.


How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences


Using Content Insight To Create A Friction-Free Buyer’s Journey


How To Pair ABM and Intent Data To Drive Pipeline Growth


Developing A Buyer-Focused Sales Engagement Process That Works


Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database


2019 Video In Business Benchmarks — What You Need To Know


Unlocking Buyer Insights With Content Analytics


3 Ways To Use Engagement Data To Close More Business


Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared


Using Conversational AI To Boost Your Sales And Marketing Processes

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Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content


Improving The Customer Experience With Conversations

Attend To Win:

Live attendees will be entered to win one of these smart prizes:

  • Amazon Echo 2-pack
  • August Smart Lock
  • Amazon Echo Show 5
  • Phillips Hue Starter Pack
  • Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend this webcast for a chance to win and all #bii19 sessions live for even more entries.

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