Demand Gen Report
Buyer Insights And Intelligence Series

Marketing Leaders Reveal Secrets to Impactful Buyer-Focused Content

Overview

B2B buyers are relying more on content than ever before. However, the formats they prefer and the experiences they demand are vastly different than even five years ago.

Content marketing leaders and innovators are getting smart with their approaches to buyer engagement and are using qualitative and quantitative buyer insights to fuel their strategies. During this panel discussion, Content4Demand and a panel of practitioners will delve into key findings from the latest content preferences research and discuss real-world examples of how they’ve used buyer insights to validate and inspire their new approaches to storytelling.

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How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences

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Using Content Insight To Create A Friction-Free Buyer’s Journey

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How To Pair ABM and Intent Data To Drive Pipeline Growth

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Developing A Buyer-Focused Sales Engagement Process That Works

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Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database

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2019 Video In Business Benchmarks — What You Need To Know

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Unlocking Buyer Insights With Content Analytics

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3 Ways To Use Engagement Data To Close More Business

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Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared

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Using Conversational AI To Boost Your Sales And Marketing Processes

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Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content

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Improving The Customer Experience With Conversations

Attend To Win:

Live attendees will be entered to win one of these smart prizes:

  • Amazon Echo 2-pack
  • August Smart Lock
  • Amazon Echo Show 5
  • Phillips Hue Starter Pack
  • Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend this webcast for a chance to win and all #bii19 sessions live for even more entries.
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Demand Gen Report
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