Demand Gen Report
Buyer Insights And Intelligence Series

What Buyers Want: Developing A Buyer-Focused Sales Engagement Process That Works


Today's research on sales development has been primarily sales-focused — based on sales statistics, how should sales engage with prospects to optimize their success? But, what does the buyer think? What do they expect from sales when they engage with you? Are you negatively impacting your success because you’re not engaging with them as they expect you to? 

VanillaSoft partnered with the Telfer Business School at the University of Ottawa and the American Association of Inside Sales Professionals (AA-ISP) to conduct the industry’s first-of-its-kind study that focused on the buyer. During this session, you will learn the very needs and sales engagement preferences as seen from the buyer’s point-of-view.


How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences


Using Content Insight To Create A Friction-Free Buyer’s Journey


How To Pair ABM and Intent Data To Drive Pipeline Growth


Developing A Buyer-Focused Sales Engagement Process That Works


Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database


2019 Video In Business Benchmarks — What You Need To Know


Unlocking Buyer Insights With Content Analytics


3 Ways To Use Engagement Data To Close More Business


Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared


Using Conversational AI To Boost Your Sales And Marketing Processes

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Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content


Improving The Customer Experience With Conversations

Attend To Win:

Live attendees will be entered to win one of these smart prizes:

  • Amazon Echo 2-pack
  • August Smart Lock
  • Amazon Echo Show 5
  • Phillips Hue Starter Pack
  • Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend this webcast for a chance to win and all #bii19 sessions live for even more entries.

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