Demand Gen Report
Buyer Insights And Intelligence Series

Unlocking Buyer Insights With Content Analytics

Overview

Buyer insights and intelligence are crucial to any business. According to Demand Gen Report research, 41% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. With this high volume of content consumption, businesses must understand what content their buyers are consuming — and why — in order to effectively speak to their challenges both pre- and post-sales conversation.

So, how can companies use data to gather real buyer insights and inform sales and marketing strategies?

You won’t want to miss this conversation. Register now to take a deep dive into using content analytics to understand buyer engagement and create a more seamless sales experience.

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How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences

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Using Content Insight To Create A Friction-Free Buyer’s Journey

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How To Pair ABM and Intent Data To Drive Pipeline Growth

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Developing A Buyer-Focused Sales Engagement Process That Works

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Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database

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2019 Video In Business Benchmarks — What You Need To Know

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Unlocking Buyer Insights With Content Analytics

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3 Ways To Use Engagement Data To Close More Business

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Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared

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Using Conversational AI To Boost Your Sales And Marketing Processes

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Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content

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Improving The Customer Experience With Conversations

Attend To Win:

Live attendees will be entered to win one of these smart prizes:

  • Amazon Echo 2-pack
  • August Smart Lock
  • Amazon Echo Show 5
  • Phillips Hue Starter Pack
  • Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend this webcast for a chance to win and all #bii19 sessions live for even more entries.
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