Demand Gen Report
Buyer Insights And Intelligence Series

Unlocking Buyer Insights With Content Analytics


Buyer insights and intelligence are crucial to any business. According to Demand Gen Report research, 41% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. With this high volume of content consumption, businesses must understand what content their buyers are consuming — and why — in order to effectively speak to their challenges both pre- and post-sales conversation.

So, how can companies use data to gather real buyer insights and inform sales and marketing strategies?

You won’t want to miss this conversation. Register now to take a deep dive into using content analytics to understand buyer engagement and create a more seamless sales experience.


How To Personalize And Accelerate The Customer Journey Through Targeted 1:1 Experiences


Using Content Insight To Create A Friction-Free Buyer’s Journey


How To Pair ABM and Intent Data To Drive Pipeline Growth


Developing A Buyer-Focused Sales Engagement Process That Works


Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database


2019 Video In Business Benchmarks — What You Need To Know


Unlocking Buyer Insights With Content Analytics


3 Ways To Use Engagement Data To Close More Business


Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared


Using Conversational AI To Boost Your Sales And Marketing Processes

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Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content


Improving The Customer Experience With Conversations

Attend To Win:

Live attendees will be entered to win one of these smart prizes:

  • Amazon Echo 2-pack
  • August Smart Lock
  • Amazon Echo Show 5
  • Phillips Hue Starter Pack
  • Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend this webcast for a chance to win and all #bii19 sessions live for even more entries.

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