Buyer insights and intelligence are crucial to any business. According to Demand Gen Report research, 41% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. With this high volume of content consumption, businesses must understand what content their buyers are consuming — and why — in order to effectively speak to their challenges both pre- and post-sales conversation.

So, how can companies use data to gather real buyer insights and inform sales and marketing strategies?

You won’t want to miss this conversation. Register now to take a deep dive into using content analytics to understand buyer engagement and create a more seamless sales experience.