With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need for personalized messages is increasing rapidly.

During this webcast, Chris Rack, Chief Revenue Officer at PureB2B, uncovers the latest trends around personalization from sales’ perspective.